2024
AKTEENA
STRANGER STATIONS
Telematics
Strategy
Identity
Visual
Web
2024
(TIMELINE)
2.5 months
(LIVE SITE)
Translating a complex AI-driven video telematics platform into a clear, human-centered experience through brand strategy, visual systems, and digital product storytelling. Positioning the product as both a pioneering technology platform and a trusted partner on the road.
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(TEAM)
This project was executed with the team at NOCT.
This project was executed with the team at NOCT.
This project was executed with the team at NOCT.
(MYROLE)
Led the visual direction and collaborated closely with a brand strategist and UI/UX team. Co-facilitated strategy workshops with the company founder to define the brand vision, positioning, tone of voice, and long-term goals. Using these insights as a foundation, I developed the identity system, communication assets, and digital expressions to create a cohesive experience across brand and product touchpoints.
The project page for the strategy is currently under an NDA. Curious about the thinking behind this project? Let’s chat.
Supporting your business with our technology.
DESIGN ITERATIONS
